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Traveloka

CASE STUDY

About Traveloka

Known as one of the leading Southeast Asian Online Travel Companies, Traveloka provides a wide range of travel services for years. Traveloka offers flights, hotels, trains, flight + hotel packages, attractions & activities, connectivity products, airport transports, and even buses for customer’s trips. Moreover, Traveloka has established partnerships with more than 100 domestic and international airlines, serving more than 200,000 routes worldwide. Not only has the largest direct accommodation inventory, varying from hotels, apartments, guest houses, home stays, to villas and resorts… but also provides more than 40 payment options for customers in Indonesia, Thailand, Vietnam, Malaysia, Singapore and the Philippines, with 24/7 assistance from local customer service in their native languages. Especially, Traveloka’s Mobile App has been downloaded more than 30 million times, making it the most popular Travel Booking App in SEA and many more countries around the world.

Their challenges

September 2016, step by step Traveloka explored Vietnam’s Travel Market with their Mobile Application. However, They needed a lot of users for the App who have the ability to book a hotel or a trip for themself or for their family and friends. So that, the first challenge of Traveloka was making the right decision for Target Audiences of the Campaign. Second, Traveloka had to increase their number of App Installations and they cared about the Retention Rate day 30th, even more, they were looking for Loyal Users. Because the Travel Application is not like other categories, Target Customers & Loyal Users are the real Pain-points of any Travel Company.

Our approaches

September 2016, step by step Traveloka explored Vietnam’s Travel Market with their Mobile Application. However, They needed a lot of users for the App who have the ability to book a hotel or a trip for themself or for their family and friends. So that, the first challenge of Traveloka was making the right decision for Target Audiences of the Campaign. Second, Traveloka had to increase their number of App Installations and they cared about the Retention Rate day 30th, even more, they were looking for Loyal Users. Because the Travel Application is not like other categories, Target Customers & Loyal Users are the real Pain-points of any Travel Company.

Cooperating phase:

Testing Phase: Within 40 days, Traveloka had run an App Install Campaign with us and compared the result with their expectation.

Result:

  • The number of Installations reached 110% of Traveloka’s expectation
  • The number of Bookings in App increased by 17%
  • Retention Rate Day 7th increased by 33%
  • Retention Rate Day 30th improved by 1.5x

Strategic Partnership:

Traveloka and AppROI had been in a long term relationship as a strategic media support partner to build a marketing plan for Traveloka App from User Acquisition to Revenue. 

Results

  • Customer Acquisition Cost decreased by 35%
  • Retention Rate Day 30th of Facebook Chanel & Google UAC increased by 1.2x Organic
  • The number of Installations from 3rd Parties brought over 20.000 New Register Users
  • The number of Bookings increased by 28% 

35%decrease in CAC

1.2Xincrease in transactions

  • Industry: Travel online booking
  • Founded in 2012
  • Headquarters: Jakarta, Indonesia